Your passion is healing.
You heal. I handle the rest.

I’m not just checking tasks off a list, I’m leading the way. I keep your team organized, your systems running smoothly, and your business growing without you having to be in the weeds every day.

Does this sound like you?

You’re passionate about your work and devoted to your clients but behind the scenes, things feel messy.

  • You’re juggling scheduling, client follow-ups, and keeping up with emails and systems all while supporting your clients.

  • You need help staying organized but don’t want the overwhelm of hiring a full team.

  • You’re seeking someone who listens and supports you in the way that feels right for your practice.

  • You’ve outsourced before, but it didn’t feel aligned, or it added more work.

You're in the right place.

Our Areas of Expertise

    • Set up workflows and systems

    • Automate the repetitive stuff

    • Manage calendars, client tracking, and day-to-day details

    • Keep your team motivated and aligned

    • Onboard new team members and shape team culture

    • Simplify marketing and client experiences so your vision comes to life

    • Lead launches and manage the behind-the-scenes details

    • Create email sequences, checklists, and processes that keep clients happy

    • Make sure your business grows smoothly without chaos

I’m Shelby!

With a Bachelor’s in Business Administration and a background in marketing, design, and operations, I’ve worn a lot of hats, from brand strategy and event planning to CRM setup and marketing materials. Now, I help wellness-focused businesses simplify their operations, build systems that actually work, and create marketing that feels personal. That way, you can spend more time doing the healing work you love.

At Enliven Lane, I’m all about helping you fall in love with your business again or for the very first time.